Architect & founder
Pierangelo Moro
Pierangelo Moro is an Italian designer and architect, lecturer and founder of the Design Algorithm Academy. Crisis manager.
Career path
1989–1995
Education
Pierangelo Moro studied in Italy at the Polytechnic University of Milan, Faculty of Architecture, as well as at the Helsinki Polytechnic University.
1994
First encounter with Russia
While studying in Helsinki, Pierangelo admired the architecture of the city built by German architect Carl Ludvig Engel under Johan Albrecht Ehrenström at the request of Tsar Alexander I. Curiosity led Pier to make his first student trip to Russia — to St. Petersburg in 1994 — and discover the grandeur of this city, built, incidentally, by Italian masters.
1995–2010
From theory to practice
In Finland Pierangelo met a Milanese architect who convinced him to return to Milan. There, for 15 years, he created projects for top-level Finnish multinationals — Outokumpu, UPM Kymmene, Nokia — as well as large private residences, commercial buildings and public facilities for various municipal administrations.
1998–2004
University experience
Pierangelo was assistant to Professor Guido Nardi, dean of the Faculty of Architecture at the Polytechnic University of Milan. Together they organised numerous architectural exhibitions in Italy and abroad, and took part in international conferences in collaboration with the major publisher BE-MA.
2003
International competitions
Pierangelo took part in international architectural competitions led by Stefano Boeri and Rem Koolhaas, including the competition for the high-speed railway station in Afragola (Naples). Moro was the link between the designers and the London firm OVE ARUP, responsible for the engineering. The competition was won by Zaha Hadid.
2007
Point of view
His experience at architectural exhibitions and conferences made Pierangelo an expert in communications. In 2007 he began working in television as co-author and host of the Milan programme “Point of View” (Big City Life).
2008
A major project
In 2008 Moro took part in a large residential project led by Philippe Starck in St. Petersburg. That same year he began his architectural practice in Russia, in Moscow.
2009–2011
Another opinion
Pierangelo was invited to Moscow as author and host of the television programme “Another Opinion” on the Expert TV channel, dedicated to doing business in the Russian Federation.
2012–2015
An Italian startup in Russia
In 2012 Moro headed the major Italian decorative lighting company Axo Light. In 2013 he launched the company's startup on the Russian market, opening an office in Moscow and leading it until 2015.
2015–2021
Rostov-on-Don
Pierangelo lived in Rostov-on-Don, Moscow, Vicenza, Milan and Mexico City, managing architectural and interior projects mainly for Russian clients. Among them — Bosco Casa in the Petrovsky Passage in Moscow, General Sokolov's dacha on the Black Sea, the Hurston house in London, the TsUM building in Krasnodar, and the Santa Margherita and Amalfi villas at the golf club in Gelendzhik.
2021 — present
Moscow
Since 2021 Pierangelo has lived mainly in Moscow. In 2022–2024 he was a senior lecturer at the Higher School of Economics — School of Design, teaching design business processes based on the design algorithm he developed in 2017. In late 2024 he decided to develop the technology startup Design Algorithm Application with an educational project, which evolved into the “Design Algorithm Academy” — aiming to advance design management in Russia.